Finding the Right blog Writer: Essential Criteria

When hiring a blog writer, you want someone who can tackle any project with ease. Whether it’s a short article for your blog, a book cover designer for your manuscript, or a Content Manager for your company’s website – having a blog writer on staff makes it much easier to get your ideas into print fast. Unfortunately, when it comes to writing, there’s no one type of blog writer who fits everyone’s needs. Each writing assignment is different; each audience is different; and each client has their own unique needs. That being said, there are some key factors that you should consider while hiring a blog writer.

Factors to consider when hiring a blog writer

Industry Knowledge

Blogging requires a blog writer who knows the industry they’re writing for. This means a blogger who knows how to pitch, pitch correctly, and deliver a quality article or blog post. No matter what type of writing you want to do – business articles, product reviews, or first-person narratives – having industry knowledge is key. You don’t need to be a marketing expert or know specific SEO tricks – although those skills would be nice to have. What you do need to be able to do is be able to research your topic and find out what’s out there.

Passionate

Passion is an important quality to have in a blogger (blog writer). While it’s nice to have a neutral or even-keeled writing style, passion means expressing your ideas and feelings through the language and imagery of your blog. Blogging can be a creative outlet, so having a place where you can express your passion is important.

Some examples of having too little passion would be ranting about how your job is the most amazing thing ever, making excuses for why you didn’t get a certain project finished or telling people how brilliant you are. Having too much passion can be a problem, but it also means being too analytical or too verbose. It’s important to keep a healthy balance between the two, but you don’t want to go overboard.

Writing Experience

Your blogger should have experience writing for publication. Whether you want a guest post or a how-to article, having published work is a huge plus. Both academic papers and published books can be a good source of experience. Even if you’ve never published a word, having some publication credit can go a long way when hiring a blogger. Beyond that, experience in other areas of marketing, such as sales, branding, or optimization, is important. Having worked in a publishing environment or in marketing yourself, your blogger can bring different perspectives to the table.

Strong Work Ethic

For bloggers who want to make a real difference, work ethic is important. Being able to put in the hours without complaints, hold down a full-time job, and make time for their families is crucial. Work-life balance is a topic of discussion among bloggers, so it’s important to have a balance in your blogging life. Having a traditional 9-5 job is fine if that’s the way you want to stay, but for many bloggers, having a flexible work schedule is important.

SEO Knowledge

There are many different areas of expertise that a blogger can have. From SEO to social media to content types, there are many different areas of expertise that bloggers can bring to the table. Having an understanding of how various topics are indexed and found is definitely useful. But having particular expertise is even more valuable. As a blogger, you need to be well-versed in various SEO techniques to ensure your content is found the most results.

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